Word for the week: ‘Self-help’


Sounds great, doesn’t it? ‘Self-help’?

Well, yes, of COURSE it does!

And when it works it is clearly the way you want to go.

It strokes our personal high view of ourselves, it gets straight to the root of the issue straight away without any messy involvement of other people or outside agencies … and independence can be a great thing.

But what about when it ISN’T WORKING?

The reason most people turn to the booming ‘self-help’ book industry is that – to date – SELF-help ISN’T working.

And that’s when it can take a stronger person to actually look for the outside help that is actually needed, rather than just try to keep going somehow on their own.

The Self-help Book industry is a big money-making edifice, with books worth $549m and audio books worth $445m as long ago as 2011.

But self-help books are a steadily declining market.

Why IS that?

The cat is sliding down the curtains

So much of the self-help stuff betrays the stylish desperation of a cat sliding down the curtains, desperately clawing for support where none will actually be found.


When something is broken or not working, the commonest case of failure to fix it is not setting about things the right way.

As my father used to say, you need to ‘Read the Flippin’ Manual!’

And in this case that’s crucial, because in fact, as Jesus (the ‘Manufacturer’) once said …

Help is at hand!

“Come to me, all you who are weary and burdened, and I will give you rest.” (Matthew 11:28)

So how exactly do you ‘come to’ Him?

It’s the same as in the old days – the first thing is to listen to go and listen to what He’s got to say.

Give us a call, catch us in the Mart or find us on social media and we’ll happily put an audio file on your phone to listen to, free of charge!